Strategic management is the process in which University's future goals and the necessary and effective strategies to achieve these goals are established and the practices are monitored and evaluated. The strategic management process aims to ensure that the practices that will enable the reason for existence and the goals it wants to achieve in the future are adopted throughout the institution, taking into account the developments in the field of the University and the expectations of its stakeholders.
Activities of the Strategic Management Process
The strategic management process consists of three main stages: strategic planning, implementation, and monitoring. The whole process consists of the following activities:
1. Within the scope of preparatory work before strategic planning;
1.1. The decision to prepare a strategic plan is made and announced to the whole University.
1.2. A work plan for strategic planning is created and the teams to be assigned are determined.
2. Within the scope of analyzing the current situation;
2.1. The opinions and expectations of internal and external stakeholders are received and analyzed.
2.2. Current situation assessment and SWOT Analysis are made.
3. In the context of strategy formulation and future planning;
3.1. Mission, Vision, Core Values, and Policies are reviewed and/or updated.
3.2. Strategic goals and objectives are determined.
3.3. Activities and projects required for the realization of the targets are determined.
3.4. Performance indicators are determined to measure the achievement of the objectives.
3.5. Annual target values and activities of the units are determined.
3.6. Necessary resources and budget planning for activities and projects are made.
4. The strategic plan is evaluated by the responsible units and boards and the finalized version is submitted to the Presidency for approval.
5. After the evaluation of the Presidency, it is announced to the whole university via the enterprise management information system.
6. Within the scope of monitoring and evaluation after the implementation of the strategic plan;
6.1. The realization of the objectives and activities in the strategic plan is measured and monitored in six-month periods with the participation of academic and administrative units.
6.2. The results are evaluated according to the monitoring reports from academic and administrative units.
6.3. Monitoring and evaluation results are used in the planning of the next year.